I'm learning D2C the hard way.
You don't have to.

I'm Aditi, a marketer who jumped into D2C a year ago and had to learn everything from scratch. From brand positioning and customer acquisition to running ads, retention, and P&L.

I've worked on brands like SUPR, GullyLabs, The Solved Skin, and more.

D2C What! is me documenting it all — the good, the bad, and the ugly.